Services / E-Commerce Development

E-commerce stores engineered for performance and conversion.

Headless Shopify storefronts, custom commerce builds, and subscription-ready architectures for direct-to-consumer brands and multi-channel retailers.

E-commerce is the most measurable form of web design. Every design decision shows up in conversion rate, average order value, and lifetime customer value. That makes the bar high — a beautiful site that does not convert is just expensive decoration.

We build commerce experiences with that bar in mind. Custom design tied to your brand, but built on the platforms and architectural decisions that survive scale. Whether you’re launching a new DTC brand or replatforming an established business off Wix or Squarespace, we make the technology choices your future self will thank you for.

What’s included

Headless Shopify or full custom

We build on Shopify (with custom themes or full headless storefronts), or design a fully custom commerce stack where the constraints of Shopify don’t fit. Right tool, right project.

Conversion-optimized product pages

Product page architecture designed around the actual decision your customer is making — image gallery, sticky add-to-cart, real-time inventory, social proof, and clear shipping/return information without overwhelming the page.

Checkout that converts

Express payments (Apple Pay, Google Pay, Shop Pay), one-page checkout where supported, and abandoned-cart recovery flows that recover real revenue.

Subscriptions and memberships

Recurring revenue programs built on Shopify Subscriptions, Recharge, or fully custom — depending on margin structure and operational complexity.

Wholesale and B2B portals

Gated wholesale storefronts, custom pricing, net terms, and re-order flows for brands that serve both retail and trade customers from one platform.

Product photography and content production

We coordinate product photography, lifestyle imagery, and editorial content where needed — and structure the CMS so your team can update it without touching code.

Performance engineering

Core Web Vitals compliance, edge caching, image optimization, and lazy-loaded everything-not-above-the-fold. Slow stores convert worse and rank lower.

Analytics, tracking, and attribution

GA4, Meta CAPI, server-side tag manager, post-iOS 14 attribution setups, and conversion event tracking that survives ad-blockers and tracking restrictions.

Our process

Commerce strategy

Margin structure, fulfilment model, customer acquisition channels, and the technical decisions that fall out of those — Shopify vs. custom, payments, subscriptions, B2B.

Information architecture

Catalogue structure, collection design, content pages, and conversion path mapping — built around how customers actually shop your category.

Design & content production

Brand-driven custom design, product photography coordination, and editorial content production where the catalogue needs it.

Development & integrations

Shopify storefront or headless build, payment processors, ERP / inventory systems, email and SMS platforms (Klaviyo, Postscript), reviews tools, and analytics.

Launch & post-launch optimization

Pre-launch QA, structured rollout, and a post-launch optimization plan — A/B testing, conversion rate audits, and ongoing performance monitoring.

Who this is for

Established DTC brands replatforming off Wix, Squarespace, or BigCommerce. Subscription businesses that have outgrown the limitations of stock Shopify themes. Multi-channel retailers unifying retail, wholesale, and online into one customer experience. New brand launches that want to start on a platform they will not have to rebuild in two years.

Pricing

Most e-commerce builds land between $25,000 and $150,000+ depending on scope. Custom-themed Shopify builds at the lower end, full headless storefronts and B2B / subscription architectures at the higher end.